There is nothing in the design – other than the default blue link – that commands your attention or highlights important information. Unformatted, my email signature looks pretty bad. In the following examples, I’ll use my own email signature to demonstrate how design can transform a dull email signature into a powerful branding tool. Keep your color palette simple and use accent colors that match your logo. And that includes the colors you use in your email signature.Ĭolor will help make your email signature stand out from the rest of the email.īut don’t overdo it. Use simple and consistent colorsīranding is all about being consistent. To get started, let’s look at some tips that will help you create an email signature that is both helpful and professional.
The best way to do that is with consistent content and good design. Instead, use your email signature as a vehicle for engaging your recipient with a consistent message that speaks to who you are and what you do. But that doesn’t do much to market who you really are. Just putting your name and a point or two of contact information is what I’d expect from a personal email address.
Professional signature for email professional#
What does a professional email signature look like?ĭon’t treat your organization’s email signature as an afterthought. That’s >10,000 opportunities per year that a single employee might have to convey a consistent and well-branded message with the help of a simple email signature. The average office worker will send 40 emails per day. When you own your practice, you are responsible for every aspect of your business.Įven if you never send an email to a patient, I bet someone who works for you does.ĭo you know what email signature is used by your office manager? How about the receptionist?Īs the owner, it is your responsibility to pay attention to these details that affect the practice as a whole.Īnd your email signature is a surprisingly simple and effective way to build trust and establish credibility for your practice.
If you’re an independent healthcare provider, you do work in sales and marketing. It doesn’t seem necessary to worry about the content of your email signature in the same way as someone, say, who works in sales or marketing at the widget company down the street.īut here’s the deal. Why should I care about my email signature?Īfter all, doctors and dentists usually have little to no direct email communication with their patients.
Professional signature for email how to#
How to make your own professional email signature.What does a professional email signature look like?.And ultimately, bring in more patients.Make your practice look established and trustworthy.In this post, I’m going to show you how to make a professional email signature that will: More specifically, I want to hone in on that short tagline that gets attached to the bottom of every message you send. It’s hidden in what we use to communicate every single day. Today I want to talk about a simple marketing opportunity that many independent healthcare providers, and small business owners in general, overlook.
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